MERCEDES BENZ-The Fashion
“not just a luxury car brand but a synergy of the craftmanship of the automobile and fashion industry”
- Faith Onsinyo
“A beautiful car is a piece of art”
- Ryan McGinley
“It feels different when it is a luxury item or when it is that precision of great tailoring and I think it is the same thing with a car when you wear a certain shoe or a certain outfit or a certain dress that it is the same way when you drive a car, It is a statement.”
- Karlie Kloss
Mercedes-Benz cross the boarders is known for what is does best; produce a car that is luxuriously affordable. Its is a creation whose style and personality don’t easily fade. Just ask anyone who drives one mercedes c class 1998 model :). Better yet ever notice even the 90′s model of the Mercedes-Benz manage to earn a glance. (the well maintained ones of course)
When it comes to fashion, there are elements that one must look at critically before describing an art work. The elements are line, pattern, mood, texture, colour, silhouette and volume. To show you that Mercedes-Benz too considers the major elements is the 2014 addition to the AMG family by Mercedes-Benz.
Adam Paige presented the Mercedes CLA Coup via a video project that Mercedes-Benz worked with renowned model Karlie Kloss and director Ryan McGinley as what would be interpreted as an assurance that Mercedes is here for the long haul and will always be a mussed trend.
The video fuses inspirations of both the fashion and automobile industry with a hint of jealousy . In my opinion, the CLA has no time to be second to others and with sass drives off leaving Karlie Kloss chasing after her beauty so typical about the AMG series of cars. (who wouldn’t want one?) . The humor of the video progresses when Karlie is sitted by the curb of the road looking dismayed ; Miss CLA backs up, opens the door and drives off with her.